(click for photo credit)

(click for photo credit)

The first time my wife and I went to a Broadway show, we saw the value of a good usher in action. From the moment we entered the theater, we were literally ushered to our seats. If you’ve ever experienced Broadway, you know the drill: The usher who scans your ticket points you toward the correct entrance…there is another usher who points you toward the correct aisle, where there is yet another usher who walks you directly to your row and motions to your seats. In that first Broadway experience, we knew that as long as we had our ticket in hand for the ushers to see, they would do all the work. We were along for the ride. That’s usher service. [emphasis mine]

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