Three things I’ve been reading. Three things I hope you’ll enjoy. Remember: click the bold print to read the whole shebang.

Watching is Not Doing (Confronting the Spectator Problem)Oh, that our pew-dwellers would read and heed Seth Godin’s wise counsel.

Selling spectatorhood is pretty easy. It’s safe and fun and easy. You hit the remote. You pretend you have power–the power to turn it off, to change the channel, to buy or not to buy. We’ve seduced the masses with a simple bargain, and even permitted the role of the spectator to move into the work world. Most people, most of the time, are told to watch, not to lead, to follow, not to create.

How Do Guests See Your Church Building? Helpful, practical tips for your guest services team by Diana Davis.

Here’s a simple way to evaluate how guests see your church building. Take the “5-Spot Test.” Stop at five specific places around your church site for five minutes and answer five questions.

Surprise Light Show at Grand Central StationIt’s a flash mob. Literally. From Improv Everywhere and Laughing Squid. (Don’t miss the dancing guy at 1:06.)

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