I’m sure I’m not the first one to ponder this or postulate the question, but since I’m new to the Twitter scene, it’s been on my mind.  And yep, it’s probably poor form to use a social media outlet for less than a week and begin to criticize it.  Or perhaps I should say “Cwittercize it.”

Editor’s Note: You definitely should NOT say that.  That’s just stupid.  Move on.

Regardless, this is my question: does our various social media outlets reinforce our message, or distract people from it?

Does all of our Facebooking and Twittering and blogging and artfully crafted web pages and e-mail blasts and any other media that will be invented by the time I reach the end of this paragraph…do all of those things add to or take away from what we’re trying to accomplish?

Example #1: on our staff alone, we have no fewer than 23 Twitter accounts and at least 10 blogs…and those are just the ones I know about.  (Some of you won’t let me be your Twitter friends…jerks!) True, some of them are personal accounts, but all of them broadcast news from the Summit at least part of the time.

Example #2: last week we had an all-campus prayer gathering to pray for our annual community outreach project called Week of Hope In the course of my drive to work, an announcement for that meeting was tweeted and retweeted at least eight times, and I’ll admit that I was one of the retweeting twits.  (“Honestly officer, I was swerving because I’m encouraging people to pray.”)

Do these things clarify the message, or muddy the message?  Were people more prone to know about and take action on the prayer meeting, or was the information-to-application link lost among so many bite-sized chunks to choose from?

This is an even bigger question for the multi-site church.  When several campuses rally around a central cause (and therefore, some central events) there will be overlap, repeats, and retweets, because the nature of social media is not to keep the circles small, but to grow the tribes ever larger.  Heck, I follow people on Twitter that I haven’t attended church with in months, because I have an insatiable desire to know what’s going on in the small groups that are specific to their campus.

Please understand: this truly is not me being critical.  I thank God for the great tools that we have to get the message out.  And I’ll confess that I’m actually enjoying this Twitter thing…the very creation that I vowed to loathe from the moment I heard about it.  But the question remains: is there a point where it’s too much, or is my 35-year-old, out-of-touch-with-pop-culture brain simply convincing me that it is, much like it’s convincing me that I really need to rethink my fiber intake?

I’m curious as to what you think.  Specifically, there are three or four of you social media geniuses out there that I’d really like to hear from (Brad O’, Josh D, Mike M, just to name a few).  This is the time, dear readers, when I want you to stand up and be counted.  How does this question strike you as a typical church member?  As a church staff member?  As part of a multi-site (and therefore, multi-Twitter) church?  Am I tweeting up the wrong tree, or is there more to this than meets the eye?

How much is too much? 

Is there a saturation point?

Or have we just begun to scratch the surface of the greatest worldwide coverage the gospel has ever known?

Tweet away, or comment below…

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